While Japanese sake in its current form has a history of about thousand years, Small Sake is the new kid on the block.

The history of Small Sake started with a great product that regrettably remains largely unknown and thus somewhat inaccessible to most of us. While most consumers know sake as a category, sadly the majority of us is not able to name a single brand. This is very different for most other categories of alcohol, for which many brands are widely known. Most consumers have difficulty distinguishing between the seemingly identically looking bottles and labels of sake in the market, and thus find it difficult to decide on their favorite.

Everybody who has ever tasted a good quality sake will confirm that the product itself speaks for a more frequent and common consumption, so what is the problem?

We believe it is a true case of a vicious circle – with a lack of recognizable brands, consumers find sake on the whole difficult to access. Adding to that, premium sake, such as Small Sake’s Junmai, which are great when enjoyed cold, are not as widely known as the lower quality sake that is typically drunk warm. To make matters worse, consumers often think that sake is stronger than it actually is – a misconception that is largely based on the fact that sake is often drunk from small cups. To round it up – the larger bottles sake is mostly packaged in don’t really make it convenient to try. Chances are that even when you know what you are getting into, your still don’t feel like a huge bottle.

Small Sake is all about making a product that was great to begin with more accessible to more of us. There are no ceremonies or traditions that need to be respected – what is important is that you enjoy the product -however it suits you.